49er Fuel Stop

49er Fuel Stop was a promotional campaign created for Niner Diners to increase visibility for a mobile beverage cart serving the UNC Charlotte campus. I developed the creative direction around the idea of a quick, convenient “fuel stop,” using retro-inspired typography, energetic graphics, and a bold blue-and-cream palette to give the campaign its own recognizable personality while still fitting within the campus dining environment. The visual system extended across physical and digital touchpoints, including a large-format cart banner, A-frame signage, and social media content. Each piece prioritized visibility, quick communication, and consistency, transforming a functional mobile cart into a recognizable branded experience designed to attract students and promote featured beverage offers.